You hit send. Your email lands in spam. Again.
If your emails are being filtered, blocked, or silently rejected, the problem is almost always the same: your domain is not authenticated.
Email authentication is a set of technical standards that prove your messages are genuinely coming from you. Gmail and
01
Authentication & setup
Technical records (SPF, DKIM, DMARC) that prove you are who you claim to be. Without these, every email starts with a trust deficit.
02
List quality
Sending to bad or outdated email addresses tanks your reputation. The quality of your list is probably the most ignored
