SPF DKIM DMARC

You've spent hours on the copy. The design looks sharp. You hit send. Then the opens trickle in at 4%, and you wonder what went wrong. Nine times out of ten, email deliverability isn't about the message itself. It's about what happens before the

You've built something great. Users are signing up, placing orders, and resetting passwords. But there's a silent problem: the emails they need to receive aren't making it to their inbox. That's not a minor inconvenience. A delayed OTP means a user who

You hit send. Your email lands in spam. Again. If your emails are being filtered, blocked, or silently rejected, the problem is almost always the same: your domain is not authenticated. Email authentication is a set of technical standards that prove your messages are genuinely coming from you. Gmail and

01 Authentication & setup Technical records (SPF, DKIM, DMARC) that prove you are who you claim to be. Without these, every email starts with a trust deficit. 02 List quality Sending to bad or outdated email addresses tanks your reputation. The quality of your list is probably the most ignored