Bounce Rate

If you've been sending email for any length of time, you've stared at a bounce report and felt that quiet dread. A 4% bounce rate last month. A 6% rate this month. Inbox placement slipping. A handful of spam complaints you can't trace back

Here's a number that should make any marketer wince: on average, email lists decay by roughly 22% a year. People switch jobs, abandon inboxes, or type "gmial.com" without noticing. None of that is your fault, but every bounce it causes still lands on your sender

You've spent hours on the copy. The design looks sharp. You hit send. Then the opens trickle in at 4%, and you wonder what went wrong. Nine times out of ten, email deliverability isn't about the message itself. It's about what happens before the