Marketing Automation

Picking an email service provider (ESP) isn't just another SaaS purchase you tick off a list. Your sender reputation, and the revenue it unlocks, hang on this one decision. We've watched sharp marketing teams get talked into a platform by a slick feature list and a

A new user signs up for your SaaS product. They're excited. They hit "Create Account" and wait for the confirmation email that will let them in. It doesn't arrive. They check spam. Nothing. They try again. Still nothing. After two minutes of confusion, they